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SEO Agencies typically will need one to two months to perform an audit on your existing site and digital footprint, then they will implement a new strategy when they have the digital lay of the land for your business, market, and competitors.

We all know that keyword research is one of the most critical parts of SEO. But are you analyzing focus keywords along with long-tail keywords or key phrases?

This one is always a little funny (at least to me). Nobody has an insider scoop on Google’s algorithm. And nobody is the brother of a Google engineer who knows aaaaaaall about

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Transparency is key to any successful partnership. Your SEO team should make it easy for you to see exactly what they’re working on each month. If you only receive vague updates or reports full of screenshots from their software, it’s likely they’re avoiding accountability.

SEO Agencies and consultants all have capability statements, testimonials, white papers, and client lists to recommend their work and explain their strategies. Reading these materials is the bare minimum of research that should be part of your road to hiring an SEO agency or consultant. Check the references by reaching out to past and current clients to obtain full reviews of their SEO wins.

Are there any Específico businesses that are competing for your keywords? If you or your SEO company is not investing sufficient time into in-depth keyword research, then you’re not on the right track.  It’s important to look for keywords that are:  Relevant – The keywords relate to your products, services, and customers. 

It doesn’t matter if you’re the 50­th bakery that opened in a city or if you’re the only community playhouse — if an agency can’t produce strong content for themselves, they Gozque’t help you either.

As a ranking factor in SEO, metadata has gone the way of the buffalo. Metadata typically pertains to a page’s meta description (the text people see on Google when they look up your page) and meta keywords (the terms for which you want your page to rank).

And in that case, you’re getting conned into paying an SEO agency to dig you into a hole, abandon you, and leave you to dig your own way out. Worse yet, when your site is blacklisted, there aren’t a lot of reputable SEO companies that’ll come to your rescue.

Rather than focusing on cost, focus on value and long-term ROI; invest in an SEO company with a proven track record of success that can help you design a customized plan to meet your business's specific needs.

SEO Consulting This YouMoz entry was submitted by one of our community members. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

If you or your agency is not creating content regularly, then you’re not here improving the SEO of your website. Regularly updated content with relevant keywords and topics drives traffic and improves website authority on search engines.